The Hindu Business Line : Seminar on rural telecom
Posted by telcobizpedia on June 17, 2009
via The Hindu Business Line : Seminar on rural telecom, Chennai, June 17
The first big revolution in rural telephony happened when STD booths were set up across the country, including in remote villages. Mobile telephones have taken rural India by storm. This mobile revolution is changing the way marketers can connect with their rural audience, according to the Rural Marketing Association of India. It says that a bulk of the anticipated growth in the telecom subscriber base will come from rural India because of the infrastructure support from the Government and aggressive marketing strategies of service providers and handset manufacturers. It is in this context that the association is organising a seminar on `Rural telecom’ in Delhi on July 3.
According to the association, the seminar will help learn from approaches adopted by different stakeholders and debate on how best to design and implement telecom solutions. Dr J.S. Sharma, Chairman, Telecom Regulatory Authority of India, is expected to deliver the keynote address at the seminar, which will see the participation of representatives of service providers and handset manufacturers. – Our Bureau