(From Tata DOCOMO Press release at http://www.tataindicom.com/pressroom/PR_Docs/Press-Release-August-06-2009-Pushpendra-06-08-2009.pdf)
Mumbai, 06th August, 2009: Tata Teleservices (Maharashtra) Limited (TTML) today announced the launch of TATA DOCOMO, their GSM brand, in Mumbai and across Maharashtra. The Company’s GSM services were launched by Hon. Shri. Gurudas Kamat, Minister of State for Information Technology and Communications, Government of India, and Member of Parliament from Mumbai, who made the first phone call to Mr. Kishor A Chaukar, Chairman, TTML, from TATA DOCOMO’s NGN.
Hon. Shri. Gurudas Kamat acknowledged the iconic moment as another first in the Tata group of companies’ long repertoire of creating new opportunities for growth and expansion in India and spreading its footprint globally through excellence and innovation. He applauded the over Rs. 1000 crores investment made by TTML in its 3G-ready GSM network, and the Company’s commitment to playing its role in the industrialisation and economic development of Maharashtra.
TATA DOCOMO released a range of products and innovative tariff options and introduced the ‘Pay-per-use’ advantage. The ‘Pay-per-use’ model represents a paradigm shift in the overall telecom experience. It allows the consumer to pay only for the seconds utilized, heralding another revolution in the mobile telecommunications industry in India. As an introductory offer, across Mumbai and Maharashtra, TATA DOCOMO offers Lifetime@1 paise/second for all calls across India. Consumers can also avail of ‘Pay-for-Three and get 100 SMS Free’ offer every day. For the first time, International Calling is also available on a persecond billing model. A variety of Postpaid plans designed for a range of consumer requirements are also available in the per-second billing model.
Speaking on the occasion, Dr. Mukund Govind Rajan, Managing Director, Tata Teleservices (Maharashtra) Limited said, “The launch of TATA DOCOMO GSM Mobile Service is a momentous occasion for all of us. The partnership with NTT DOCOMO is seeing the traditional trust associated with the Tata brand coming together with the best of Japanese technology, to offer great value to consumers. This launch will further consolidate our position as one of the leading, fully- integrated, telecommunication services providers.” The first customers of TATA DOCOMO, who were handed over complimentary lifetime TATA DOCOMO connections at the launch event, were the Pune based Ms. Krushnaa Patil, the youngest girl from Maharashtra to scale Mount Everest, and Ms. Pooja Chopra, Femina Miss India World 2009, again from Pune.