From http://www.ciol.com on 04 June, 2009
MUMBAI, INDIA: ACK Media, India’s leading entertainment and education company for young audiences in partnership with iRemedi Corp. has announced the launch of Amar Chitra Katha, acollection of illustrated classics that retell the enchanting stories aboutIndian Heroes, on iPhone and iPods for the International market.
The popular Amar Chitra Katha Comics are now available on iRemedi’s ETHER MEDIA, an innovative media content deliverysolution for the iPhone platform. iRemedi is ACK Media’s technology partner forthe iPhone platform. This launch will allowthe iPhone community to enjoyfull color high-resolution art and story in an award winning and intuitive userinterface from iRemedi. The offering will beavailable to the iPhone and iPods users through the Apple iTunes store.
Amar Chitra Katha (ACK), ever since its inceptionin 1967, has sold more than 90 million copies of 400+ titles across Indianmyth, epics, history and fables. ACK brings alive the Indian storytellingtradition through a unique blend of commentary,dialogue and illustration in comic format. The Indic art style and vibrantcompositions lends a sense of drama thus elevating the experience ofstorytelling. ACK comics have been an integral part of generations of readersinspiring them with deep rooted culture and values thus making it a ‘one of itskind’ cultural phenomenon.
iPhone users need to log on to the Apple iTunes store and search by Amar Chitra Katha or iRemedi or by the title names. Most titles are available for purchase at$1.99 along with free previews to some titles as well.
According to Samir Patil, CEO and Founder of ACK Media said, “We are very excited to launch Amar Chitra Katha on iPhone for the International audience.ACK has enthralled millions of people from diverse culture and generations overthe past four decades worldwide. With this launch of a wide range of Amar Chitra Katha comics we have taken an important step towards bringing the worldof Indian storytelling to the iPhone community. In addition to comics we arelooking at creating new applications and games for this platform”.
SridharBhat, CEO and Founder of iRemedi said”This is a historic moment for both ACK and iRemedi. At iRemedi, we are verythrilled to have ACK as our first media partner for our high quality intuitivemedia app for iPhones and iPods. We always strive to deliver the bestexperience for the iPhone user community and we are confident ACK’s fans willshare our excitement in enjoying ACK comics on the go. For ACK this is a keymilestone in bringing the classical Indian mythology and rich culture to theglobal community instantly in the amazing user experience with iPhones. TheiPhone’s revolutionary platform brings limitless avenues for various dreams tobecome”.