Posted by telcobizpedia on June 4, 2009
Thursday, June 04, 2009: ROK Entertainment Group, the mobile technologies, applications and services company, has launched Tiny TV across India with BSNL. Tiny TV is claimed to be the first nationwide, subscription-based, mobile TV service in India to be streamed over mass-market 2.5G GPRS.
“India is a massive mobile market with a fast-growing appetite amongst consumers for mobile entertainment,” said Jonathan Kendrick, chairman and CEO, ROK. “We are delighted to be working with BSNL in the deployment of Tiny TV across India.”
Offering a range of live and on-demand mobile TV channels to include local and international news, sports, music and movies, Tiny TV is priced at Rs 150.00 (approximately $2.70c) per month payable via reverse-bill SMS.
Specifically, Tiny TV channels include News 24 (Hindi news), E-24 (Bollywood entertainment), ROK Bollywood (celebrity news), Geet (Hindi songs), Green (evergreen Bollywood music), Red (latest music from Bollywood), Gyan (devotional), regional channels of Gujarati – Marathi for West India, Bengali for the East Zone, Tiny Sports TV, Tiny Comedy, Mobifun and a Movie Channel offering a regularly updated list of full length movies wherein the users can pause, fast forward and rewind, plus a Sony package of SAB TV – Channel SET and Channel PIX.
Posted in Mobile TV | Tagged: 2.5G, BSNL, GPRS, Jonathan Kendrick, ROK Entertainment, tariff, Tiny TV | Leave a Comment »
Posted by telcobizpedia on June 4, 2009
4 Jun 2009, 1434 hrs IST, PTI on www.economictimes.com
NEW DELHI: Indians are more willing to experiment with value-added services, including chatting, video gaming and watching live TV on mobile phones, as compared to their global counterparts, KPMG says.
Asian consumers, including those in India, seem the most willing to use their mobile phones for purchasing music, video games, and watching live TV, followed by the Middle East and Africa and Latin America, global consulting firm KPMG’s ‘Consumers and Convergence III’ global survey found.
However, the developed-market consumers of Europe and North America are apparently less willing.
The survey revealed that there exists a huge potential for mobile chat services, video gaming on mobile and watching live TV on mobile in India.
Globally, 18 per cent of respondents were very likely to use a mobile chat service in the next 6-12 months as against 34 per cent in India, showing growing demand for such services.
The survey revealed as much as 95 per cent Indian consumers were satisfied with their music-download experience on mobile phones as against 66 per cent respondents globally.
“While mobile additions exceed 10 million a month, average revenue per user’s (ARPU) continue to drop. Telecom players recognize rise in VAS revenues will be a key aspect of future growth and profitability,” KPMG India Head of information, communication & entertainment Rajesh Jain said.
About 86 per cent respondents in the country and in China indicated likelihood of watching live TV on mobile phones in the next 12 months, the survey added.
Players in value chain are innovating and focusing on the increasing market size for their products and services, Jain added.
KPMG surveyed over 4,000 consumers in 19 countries world wide, in order to understand the future for the market, revealing global trends and some regional differences.
In India, although the user-base of mobile gaming is smaller, a substantially higher proportion of 63 per cent was satisfied with the service, which reflects gaining acceptance and opportunity for mobile gaming companies as the segment moves beyond the early adopters.
Meanwhile, m-commerce applications continue to face challenges for gaining wider acceptance in the country.
KPMG’s survey revealed that there exists a huge potential for banks to grow their market with mobile phone users, as globally 53 per cent of consumers said they are comfortable with the idea of using a mobile phone for financial transactions.
About 64 per cent of Indian’s surveyed stated that they are “at least somewhat likely” to conduct banking through a mobile device in the next 12 months.
Further, 93 per cent respondents said clear pricing and 94 per cent felt download speed as an influencing factor for the purchase of video clips and mobile TV.
Posted in Advertisement, MCommerce, Mobile TV, VAS Misc | Tagged: banking, Gaming, KPMG, Mcommerce, messaging, Mobile TV, VAS | Leave a Comment »