On August 22, 2009 on the Hindu Business Line at http://www.thehindubusinessline.com/2009/08/22/stories/2009082250720400.htm
Mumbai, Aug. 21 Tata Teleservices looks to partner with laptop and netbook makers for promoting its mobile broadband service, Photon, among buyers of new computers.
The Mumbai-based firm is currently in talks with companies such as Lenovo, HCL, Dell, Toshiba and others for the same.
“We are looking to sign up with laptop manufactures to see whether they can incorporate the Tata Photon as a purchase device along with their laptops and also give special offers on the same. The days of people buying a laptop without going in for connectivity options have clearly gone,” Mr Lloyd Mathias, President- Business Development, VAS & Chief Marketing Officer told Business Line.
Tata Tele already has a tie-up with Hewlett-Packard; consumers can get a Rs 3,500 Photon Plus for Rs 1,200 when they buy a HP/Compaq laptop.
The company is expected to sign up with at least two more laptop manufacturers in the next few months.